Inspired by artist Rachel Hayes’ installation at White Sands National Monument in Alamogordo in 2015, Italian fashion designer Missoni will be recreating the installation to set the scene for their upcoming spring ad campaign. The photo shoot will take place Oct. 21-22 at White Sands with photographer Harley Weir.
Hayes’ original White Sands installation was created during her time at The Roswell-Artist-in-Residence Program 2014-15. It caught the eye of the creative team at Missoni through posts on social media.
“Angela Missoni of Missoni contacted me through Instagram and Missoni commissioned additional panels for their runway show in Milan last month,” said Hayes. “I’m excited to see the installation back at White Sands where the inspiration originated, essentially coming full circle.”
Missoni is one of the best known and recognized fashion and design brands in the world, specializing in colorful zigzag motifs, stripes, waves in a patchwork of geometric and floral jacquard.
When comparing the art of Hayes with Missoni — both use bright and colorful cloth and fabric — a distinct relationship is clearly visible.
The Missoni label is a unique brand in ready-to-wear Italian fashion. What started off in 1953 as a tiny workshop belonging to a newly wed couple, Ottavio and Rosita Missoni, has become a leading trendsetter for Italian knitwear, their multicolor and geometrical weaves seen on the streets of every city in the world.
The Missoni’s children Vittorio, Luca and Angela, the brand’s creative director since 1996, grew up in direct contact with their parents’ work. Closely involved with the business, they took on increasingly responsible roles, becoming co-creators in a project that continues to seduce and excite today. Missoni is now one of the best representatives of Italian fashion and design excellence around the world.
Some of the Missoni label’s designs can be seen in the world’s most prestigious international fashion museums.
In addition to Missoni, the installation helped garner Hayes’ Joan Mitchell Award, as well as a commission at Facebook Headquarters. Hayes created the 13 textile artworks in her studio in Tulsa, Okla., where she is a visual arts fellow in the Tulsa Artist Fellowship.
For more information, visit the May 7, 2015 edition of the Vision Magazine, page 13, or visit Hayes’ webpage at rachelbhayes.com.