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Fit or miss? Retailers offer new tools to help shoppers

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This image provided by Levi Strauss & Co. shows the company's Virtual Stylist which texts back and forth with online customers to offer recommendations, based on their preferences. Marc Rosen, Levi’s president of global e-commerce, says early tests show the chatbot is driving more browsers to become buyers. (Courtesy of Levi Strauss & Co. via AP)

NEW YORK (AP) — Stores watching Amazon take a larger share of clothing sales are trying to solve one of the most vexing issues for online shoppers: Finding items that fit properly.