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Pressure mounts on Apple to live up to hype for the iPhone X

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In this Tuesday, Sept. 12, 2017, file photo, the new iPhone X is displayed in the showroom after the new product announcement at the Steve Jobs Theater on the new Apple campus in Cupertino, Calif. Apple is offering a nifty way to unlock its new iPhone X...just stare at it. Face ID, Apple’s name for its facial-recognition technology, replaces the fingerprint sensor found on other models. (AP Photo/Marcio Jose Sanchez, File)

SAN FRANCISCO (AP) — The iPhone X’s lush screen, facial-recognition skills and $1,000 price tag are breaking new ground in Apple’s marquee product line.