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Shoppers out seeking deals, though sales have crept earlier

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Douglas Bedgood shops for Christmas gifts on Saturday, Nov. 25, 2017, in Owensboro, Ky., with his daughter, Heather Mahlinger. The two were participating in Shop Owensboro during Small Business Saturday. (Greg Eans /The Messenger-Inquirer via AP)

Parking lots were full and shopping bags were plentiful in some places Saturday as holiday gift-seekers were out looking for bargains, even as the competition among retailers to offer earlier deals and snag customers first has pulled sales forward.