Above: File photo by Max Scally. Members of the Great Looks Salon show off their psychedelic side during the 2015 Baby Boomer [auth] Business Expo.
Below: Win a new 2016 Honda Fit on Saturday at the Baby Boomer Business Expo. Tickets are $15 each or three for $40. The winning ticket holder must be present to win. The “Supergirls” pictured with the “Supercar” are Barbara Gomez, left, owner of Plan-it Productions, and Staci Lehman, Roswell Honda marketing director (Bill Moffitt Photo).
You could call it a one-stop shop where you can sign up for a Jazzercise class at one booth, then stroll down the aisle to discuss your own funeral arrangements at another booth.
Although it’s never too soon to start thinking about the afterlife, let’s hope those Jazzercise classes will keep one’s ticker strong and healthy for a long time.
These are just two of dozens of services that will be offered from 10 a.m. to 5 p.m. Saturday at the seventh-annual Baby Boomer Business Expo, which will be held at the Roswell Convention & Civic Center.
The event is presented by Frontier Medical Home Health and Plan-it Productions.
This year’s theme is “Be a Hero.”
In past years, participants have dressed in Boomer-era regalia and this year should be no different, said Barbara Gomez, owner of Plan-it Productions, and director of marketing for Frontier Medical.
But along with donning afro wigs, rose-colored glasses and love beads, Gomez is hoping attendees also will come dressed as heroes.
“We are challenging everyone to dress up as comic book heroes, cartoon heroes, historical heroes and current heroes,” Gomez said. “This year we’re expecting to see Wonder Woman, Superman and military heroes.”
Gomez describes the expo as a place where education, business and party time converge into one big time warp.
“Come for the fun, but stay for the information,” she said.
Gomez called Baby Boomers, born between 1946 and 1964, the “sandwich generation.”
Many Boomers have family members in their household, both from younger and older generations, she said.
“Because if you are in your 50s, you may have grown children who have children of their own. … They are all coming back home to live with you, all the while you are caring for your elderly parents,” Gomez said. “Boomers have a wide range of needs, and they are asking questions like: How does Medicare work? How do the schools work? How can I plan a vacation or what can I do at a casino? How can I buy a motorcycle? How can I stay fit?”
Gomez said she created the expo in 2010 to be a “one-hit wonder” event to promote Frontier Medical and bring education to the community.
She visited a few business expos in other communities and came to this conclusion: The booth rentals were too expensive at most, which limited participation, and all of them were boring.
Gomez decided if she was going to do a business expo in Roswell, it would have to be fun, and businesses who rented booths would have to have fun, too.
“You have to make your booth creative, interactive and fun,” she said. “And that led to booth contests and people dressing up in Boomer-style fashion.”
Gomez said the expo is not just for Boomers.
“This year I have a lot of new, young businesses. Everything from Moon Rock Bouldering, which is rock climbing, to Perk and Jerk, which is beef jerky and coffee.”
Gomez added there will also be a lot of home businesses in the mix.
Speakers will include doctors, lawyers and financial experts.
This year, the selected charities are From Forgotten to Forever Rescue & Transport and the Roswell Humane Society. Both of these organizations provide homes for pets.
For more information, visit plan-itproduction.com or Facebook.com/Roswellbabyboomer.com.
You can also check out the Baby Boomer Business Expo Guide inserted into the Daily Record.
Managing editor Timothy P. Howsare can be contacted at 575-622-7710, ext. 301, or firstname.lastname@example.org.