Following is an excerpt from a publication called “The Pecos Valley.” It is a chamber of commerce booklet of sorts, dated 1910. This is how they interested people to move here in 1910. Tributes go to Trimble-Davidson Company, American National Bank Building, Roswell, New Mexico, 1910.
— Jan Dunnahoo
During the last few years there has been a marked tendency on the part of the people living in the overworked and overcrowded East, to take advantage of the many opportunities offered by the West. These are men of courage. They are men who have followed all professions and trades, and tiring, as they have, of the confinement of their work, and with a desire to devote their energies to some line that would be more remunerative, they have sought the fertile western valleys, where, for a given amount of labor, the profits are vastly greater.
One of the first things that impresses the visitor to the Roswell district is the excellent system of country driveways surrounding the city. For miles the roads are heavily shaded and the nature of the soil is such that the roads remain in fine condition throughout the winter as well as summer. Barring, perhaps, the roads of eastern Massachusetts, that are built and maintained by the state, probably no district in the country has as fine suburban driveways.
Some idea of the immense productivity of the soil can be gained by knowing that it is only a matter of a few years since the entire district illustrated in this book was a barren, treeless prairie. Anyone who has traveled extensively in the West can not help but note the contrast between the finished and highly developed condition of most of the western irrigated districts; thanks to the good taste and forethought of the pioneers in the Pecos Valley.
Profits of fruit growing
It is generally conceded that there is no line of business that will bring as large returns on the investment as will a bearing orchard in the fertile valleys of the West. One hundred to two hundred per cent per annum are by no means uncommon. Visit the Roswell district yourself and confirm these statements. See for yourself the independent life — the life of comparative leisure that the owners of these orchards live and compare their lot with the lot of the average business man in the East.
The orchard grows
Frequently the question is asked, “How can an irrigated fruit farm be made profitable while orchards are growing?” This can easily be done by growing between the tree rows any of a long list of small fruits and vegetables, for which there is an ever increasing demand. Space will not permit going into details as to what is most profitable to grow for this purpose. A personal visit will show you what others are doing, and we solicit your inquirey if you are interested in the subject.
Rain — irrigation
In the East and North the grower sows his seed and then depends upon the fickle elements to determine whether or not he gets a crop. If a drought follows, he must stand by and watch his crops wither and parch. If continued rains come when they are not needed, he must bear a loss. Either form of disappointment stands for a depression of greater or less degree. In a district where there is an abundance of pure water, where the soil is rich and deep, having never had the growing elements washed from it by continued rains, and where the sun shines almost continuously, the grower controls every element that determines his success.
Janice Dunnahoo is an archive volunteer at the Historical Society for Southeast New Mexico Archives. She can be reached at 575-622-1176 or email at email@example.com.