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New buildings are going up on North Main

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Pioneer Bank is constructing an office building on its property at the intersection of East Berrendo Road and North Main Street. (Lisa Dunlap Photo)

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Two construction projects in north Roswell are bringing some more office and retail space to the city.

Cellular Sales of Knoxville plans to open its Roswell Verizon store, its third southeast New Mexico location, no later than December. (Lisa Dunlap Photo)

Pioneer Bank is constructing a new office building at the northeast corner of Berrendo Road and Main Street, and a new Verizon store is under construction further north near the Roswell Mall.
Pioneer Bank has torn down a building at its property at 3301 N. Main St, a few blocks north of its corporate headquarters at 3000 N. Main St.
In its place, the bank is building a new office building to be leased to tenants, said Vice President of Marketing Juliana Halvorson.
Construction crews already have built a tower fronting the street that holds an automated teller machine and a large LED (light emitting diode) sign for community and bank announcements.
Halvorson said one tenant has signed on already, and the building has space for an additional occupant.
At 4301 N. Main St., construction has started on what will be a new Verizon retail store, this one owned by Cellular Sales of Knoxville, with headquarters in Tennessee.
Billy Hellums, owner of HCI LLC, the general contractor for the project, said the building will be a 4,000-square-foot store and will be completed in about 90 days. A parcel directly to the south is not under construction but has been used to place soil that has been moved from the construction site.

Cellular Sales Regional Director Aaron Clark said that the Roswell store is the third eastern New Mexico location for his company. A Carlsbad store opened in May, and a Hobbs store is opening in a week.
The Roswell store is scheduled to open by mid- to late November, “but that will depend on some variables,” Clark said, “but definitely by December.”
He said the company intends to hire 14 to 15 sales people and will differentiate itself from other wireless retailers by its service.
“We will roll out the red carpet,” he said. He explained that customers will be greeted with bottled water and will be served quickly and efficiently, and sales staff will wear suits and business attire.
He said the company is also trying to make some nods to the UFO-theme prevalent in the “Alien City” by constructing a store front that radiates outward similar to a ship’s bow. Even though it won’t look exactly like a spaceship, he said, it will have that feel to it.
According to a June 2017 news release by Cellular Sales, the company was founded in 1993 and now has 5,000 employees and 600 stores in 37 states.
Three other Verizon retail locations already exist in Roswell, but they are owned by Russell Cellular, which has numerous stores in South Central and Southeastern states.
Senior Writer Lisa Dunlap can be reached at 575-622-7710, ext. 310, or at reporter02@rdrnews.com.

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