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Pecos Valley Wellness


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Pecos Valley Wellness is shattering the status quo of family healthcare


What is Pecos Valley Wellness?
Pecos Valley Wellness is Roswell’s first direct medical practice, a pattern of family healthcare that is prompt, thorough, comprehensive, specific, affordable and very personal.

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Is concierge medicine the same as direct primary care?
The terms are often used interchangeably and essentially refer to the same thing. Direct primary care is a healthcare model focused on putting the patient first. That means that treating them when they need it, never rushing patients through appointments, and being proactive with healthcare treatment plans. The doctor-patient relationship is just as the name suggests – direct. Direct primary care clinics don’t accept insurance. They choose to work directly with the patient.

What sets PVW apart from other practices?
We’ve shrugged the bureaucracy. We’ve shredded red tape. In refusing to recognize any interference with the sanctity of the patient/ physician relationship, we’ve returned family practice medicine to its root values of clinical excellence for and called to mind compassionate knowledge of every patient. In every aspect of family healthcare, custom or otherwise, we promise accessibility, convenience and affordability.

Will I benefit from PVW if I don’t require frequent medical attention?
Of course, we might argue that everyone benefits from a service tailored directly to them. That’s why we offer custom healthcare. Our practice is devoted to the maintenance of your good health, to the enhancements of your daily experience that only physical well-being can bring.
In wellness and therapeutic care alike, our great ally is time. Large amounts of precious, irretrievable time given to you as you wish. Every visit, for whatever reason, will be easy going in it’s thoroughness, relaxed in answering your questions and addressing the need of the moment. Then, as the months and years go by, we’ll build a comprehensive, intimate knowledge of your health.

Does PVW accept health insurance?
No. Happily, no. Perhaps the most critical distinction in our model of care centers on a direct, personal relationship between you and doctor. That directness carries over into our business model as well. While being at the tender mercies of an insurance company might apply to the repair of your automobile, we see no reason for any insurer to have a voice about either the quality or the cost of your family’s healthcare.
We forgo insurance payments in order to save our patients from the arbitrary, intrusive decisions that inevitably follow with 3rd party payors.
Furthermore, this direct fee-for-services arrangement frees us from the typical contractual agreements that prevent physicians from offering wholesale prices on laboratory tests, imaging and medications.

As a patient of PVW, will I still need insurance?
Yes. We recommend that our patients continue to carry both a major medical plan and health savings account to ensure financial help should hospitalization or referral to a specialist be necessary. We’re happy to refer you to insurance representatives who can help customize an insurance plan to your specific needs.

If I have Medicare, can I still join PVW?
Yes. You’ll need to sign a one-time waiver declaring that neither you nor your provider will directly bill Medicare for our services and will still cover any lab testing, imaging, medications or hospitalization prescribed by our office.
Is my membership to PVW tax deductible?
Unfortunately, no. Your retainer isn’t yet defined as a “medical expense” in most states as such, isn’t tax deductible. The American Academy of Private Physicians, however, is lobbying hard to win rightful deductibility for these expenses. In the meantime, consult with your tax consultant to clarify tax consequences in your particular circumstances.

What happens if I need to visit the hospital or a specialist?
In providing superb healthcare with unprecedented access, we seek to prevent or reduce hospitalizations and specialty referrals. In instances where those types of care are required, we will refer to the proper providers or hospital and your insurance would then be used to help cover the cost as it should.

Can children become members of PVW?
Yes. We’re happy to accept the children (birth to 19 yrs.) of our enrolled clients. At this time, we aren’t able to provide routine vaccinations for young children but we will happily work with you to arrange these.


Can I contact my PVW provider after hours? And how?
By all means, yes! Because suffering ailments don’t respect regular office hours, you may call your provider any hour, any day. We invite you to arrange for home visits, schedules permitting. If you prefer, you may also use our secure patient portal to access your medical records and then e-mail your provider. It’s how we do custom healthcare.

What if I need medical attention while I’m away from home?
Naturally, we provide such care – yet another freedom we enjoy together as a result of PVW’s independence from the restrictions of third-party payment. Because we know you well, we can streamline your care when you’re sick away from home.
Many illnesses can be diagnosed and treated with a simple conversation by phone, e-mail, text or webcam. We’ll locate the nearest pharmacy and order the medications most appropriate for your circumstances.

Are my medical records ever shared with insurance carriers or pharmaceutical companies?
We maintain scrupulous standards of privacy. We’re never obligated to provide any third party with your records, unless you specifically ask us to do so.

How will I know if the providers of Pecos Valley Wellness are right for me?
Schedule a free, no obligation visit to discuss your healthcare needs. It’s the only reasonable way to begin, in what we trust, a long, productive and healthy relationship.

Monthly Prices:
0 – 19 y/o – $10 w/ adult membership
20 – 44 y/o – $50
45 – 64 y/o – $75
65 – 99 y/o – $100
Call to ask about group rates and military discounts.

Pecos Valley Wellness


401 N. Union Ave
(575) 840-9168

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