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Dent & Ding Doctor

Dent & Ding Doctor Paintless Dent Repair 202 E. College Blvd., Roswell 575-637-8080 Mon thru Fri 8:30 - 5:30 p.m. Saturday by appointment only

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The Dent & Ding Doctors L to R: Alex Linares, Savino Sanchez, Amanda Sanchez, John Dye & Raquel Cobos

Paintless dent repair, or PDR, is an environmentally friendly method of removing minor dents from the body of a motor vehicle so long as the paint surface is intact. It can repair hail damage, door dings, minor creases, large dents and bodylines damage in a fraction of the time at a fraction of the cost overpa traditional dent repair. Minimal damage keeps the turnaround time to a minimum, even as much as same day service repair. In some cases, hail damage can be so severe that it will deem the vehicle a total loss based on the insurance adjusters evaluation. If your vehicle’s condition is somewhere in between, that’s where Savino Sanchez comes in.

Savino, born and raised in Roswell, established Dent & Ding Doctor in 2005 so it’s safe to say that he and his techs have plenty of experience with even the most difficult of dents and dings. The majority of PDR techniques utilize light panels and some simple, yet specialized tools to push out the dents from the underside of the body as explained step-by-step below.

Assess the Damage
The first step in any repair process is to assess the damage. Where is the dent? How big is the dent? How do you access the dent? After the damage has been sized up, and determining it can be effectively removed through PDR, Dent & Ding Doctor preps the area around the dent for the repair.

John is in the zone.

Gain Entry to The Dent
In most cases, PDR requires you to access the back side of the dent, which means carefully removing body panels, tail lights and/or interior panels. To perform PDR, you need a pathway to the dent. Once there’s access to the dent, it’s time to perform the PDR. This is where the precision and expertise of Dent & Ding Doctor’s technicians come into play.

Get A Better Look at the Dent
Dent & Ding Doctor uses special light boards to give the techs a better look at the offending dent from their point-of-view. The board displays a shadow of the dent, telling them where to precisely place tools on the back end of the dent to massage the body back to its original condition.

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The dent on the surface is literally massaged away from underneath as if the damage never occurred in the first place.

Apply Slow Pressure to Work out the Dent
Metal rods and body picks are then utilized to carefully massage the exterior surface back to its original position, however, this requires skill and patience. Pushing too hard can create high spots that cause the clear coat to split or crack. The most experienced and qualified technician can avoid this with the use of heat, blend high spots to match the texture of the paint called “orange peel” and even repair a large, shallow dent or crease – all accomplished without the use of sanding or body filler.


Dent & Ding Doctor’s process is often imitated, but never duplicated. All of the technician’s training and know-how is backed by 40 years of combined industry knowledge. They service all of Southeastern New Mexico and west Texas. They do work for all Roswell dealerships and even some in Artesia and Carlsbad. Beginning in the first quarter of 2018, Dent & Ding Doctor will include windshield replacement and repair to their line of services as well. Dent & Ding Doctor works with all major insurance companies, waives deductibles up to $500 and provides FREE estimates. Call today if your vehicle requires the skilled hands of a doctor at 575-637-8080.

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