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Local Retailer Says It’s Not Just About the Gifts


Copyright © 2021 Roswell Daily Record

By Kyle Bullock
Bullock’s Jewelry

Imagine 227 trucks and one VW Bug in line, bumper to bumper. Now fill each of these vehicles with stacks of $100 bills. This line of cars loaded with cash extends over 2 miles.

This is how much money economists estimate will be spent on Christmas gifts in the U.S. this year.

Now take that caravan of cars and begin driving into the sky. Keep going until you end up somewhere between Neptune and Pluto.

Denis Odom and Sherri Clark celebrate 18 years each at Bullock’s Jewelry this Christmas.

According to AAA, this would represent how many miles Americans will travel this holiday season.

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Of course, you’ll get hungry for your journey, so take a few candy canes as a snack. Lay them, end to end, until they circle the globe six times.

According to research at Indiana University, this is around how many candy canes will be made this Christmas.

No wonder people feel so exhausted during the holidays.

And just when you think it is safe to take a break, you will suddenly be bombarded with wish lists, advertisements, parties to attend, and relatives who inform you that you will be hosting them this year.

Maybe this is why Dr. Seuss’ Grinch character is so popular. Perhaps a dark part of us wants to take the boxes, ribbons, bows and take them to a cliff to give them the ol’ heave-ho.

On one hand, we could look at this season as a frustrating, long, terrible journey.

But on the other hand, we can look beyond the gifts and the travel and sweets and remember why we do these crazy things in the first place.

We don’t buy gifts for people just to spend money. We give gifts to show the ones we love how much we care.

We don’t travel just to put miles on the car. We go to make memories being with the ones we love.

We don’t eat candy canes just because we want to. Well, actually we do, but that’s not my point.

The reason for the season is not for our sake. In fact, every tradition around this holiday is about us giving to, sharing with, and loving those around us.

When you travel, go to make memories with the ones you love.

When you give gifts, give because it means you get to show someone you care about how much you love them.

And if you’re going to eat sugary candy canes, you might as well share them with someone special.

We at Bullock’s Jewelry talk on a weekly basis about the purpose of our jobs. It’s not to sell the most expensive item or most pieces of jewelry. Our job is to help every single customer cherish their most precious memories, moments, and loved ones.

No matter the size of your gift, we would love a chance to help you find the perfect way to express your love to the people in your life.

Now, one more quick fact.

Take three average-sized men and line them up in a row. Give each of them a present – one gold, another frankincense, and the other myrrh. Send them on a two year long journey to express their gratitude to one very special person at his birth.

This is how the first Christmas gifts were given.

The first Christmas gifts didn’t start with a line of trucks stacked with $100 bills. The tradition started with three men who wanted to express their hearts to a very important person.

Give with your all heart this Christmas, and if we can help, give us a call.

Don and Kyle Bullock of Bullock’s Jewelry celebrate with their staff, 91 years of Christmas memories in the community.

Bullock’s Jewelry – creating cherished moments since 1926.


Downtown Shops Giving Roswell Reason to Shop Local

Roswell businesses are working hard to give the community even more reasons to shop local this Christmas.

Many downtown businesses are offering special products, offers, and warranties to customers that can’t be found anywhere else.

“We have several new product lines including cultivated diamonds and our new special value studs starting at $150 that come with our lifetime trade up policy,” say Kyle Bullock of Bullock’s Jewelry. “There is something for everybody and at any price.”

Bullock says they will be open until Saturday, December 23rd for customers to get their last-minute shopping done.

Local businesses are also working hard to differentiate themselves from online retailers by offering options that online retailers cannot.

“Some of the major differences between us and the online guys are the options, warranties, and ways we stand behind our products,” says Bullock. “One of the ways we are doing this is through our new Lifetime Maintenance and Warranty plan that is recognized by over 200 independent jewelers in the country, and we give it to customers absolutely free on select items.”

Molly Boyles of Once Again Consignment says one of the biggest reasons to shop local this year is what customers can get through personal service.

“Online or with big box stores, when you have a need you’ll be lucky to get through to a real human,” says Boyles. “Stores like Once Again can offer free layaways, personal shoppers, and superior customer service. You will have a person to talk to you directly who is happy to help.”

Roswell retailers have expressed positive feelings about holiday traffic and sales thus far, a result of the growing downtown businesses.

The best way to find out what offers and selection local businesses are offering is to visit, call, or find them online.

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