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Baby Boomer Expo moves to Artesia

Vinnie Baggatone and the Baggavaughns perform at the 2012 Baby Boomer Expo in Roswell. Due to construction work at the Roswell Convention and Civic Center, this year’s expo will be taking place in Artesia later this month. (Courtesy Photo)

Copyright © 2021 Roswell Daily Record

ARTESIA — The Baby Boomer Business Expo was an event that thousands of Roswell residents looked forward to during an eight year period. However, with renovation and expansion work at the Roswell Convention and Civic Center, organizer Barbara Gomez wasn’t sure what she would do this year.

The event was held in February and Gomez said thousands of people would attend and there would be nearly 100 booths offering goods and services for those who were born during a two decade period that started after the end of World War II and climaxed in the mid 1960’s.

Gomez felt there was no other place in Roswell to hold the event and she thought it would be best to take this year off and just resume next year.

Instead of taking the hiatus, Gomez was pitched on moving the event to Artesia.

“I thought, ‘well if I can get a big sponsor in Artesia, I’ll consider going that direction.’ In Roswell, Eastern New Mexico Medical Center has always been my prime sponsor,” Gomez said.

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After mulling it over, Gomez rolled the dice and spoke with Artesia General Hospital to be the title sponsor of the Artesia Baby Boomer Health and Business Expo.

Gomez approached Julie Gibson, director of business development and community relations at AGH. Without any hesitation, both ladies shook hands and the deal was sealed.

Gomez was able to get Tate Branch Auto Group, Penasco Valley Telecommunications, Interim Health Care, Kymera Independent Physicians and Simons and Associates on board to help sponsor the event.

“We’re really excited about it; it’s a brand new event in Artesia (and) they don’t have a business expo,” Gomez said.

Not sure what to expect from Artesia, Gomez admits she was “blown away” by the response from the community. She even got some early help from the Artesia Chamber of Commerce after sending them some information.

Gomez then drove from Roswell to meet with Vicki Grousnick, the chamber’s marketing and events coordinator, and she got a nice surprise. After making the pitch, Grousnick stated that the chamber had already been promoting the event.

“I always heard that Artesia is kind of a closed community (and) they like to stay to themselves. I have not felt any of that,” Gomez said.

The event is set for April 21 at 10 a.m. at the Artesia Country Club. Gomez has been signing up multiple vendors for the past few weeks.

“We have a big array of people that want to be at the Baby Boomer,” Gomez said.

The event isn’t limited to sponsors and vendors from Artesia and Roswell. Some folks from Carlsbad have also gotten on board.

“So I think it’s going to be a lot of fun,” Gomez said.

In addition to getting sponsors and vendors, Gomez also selects a charity to support. This year’s charity is the Fostering Life Youth Ranch, which is an organization that provides support for at-risk youth in the Artesia area.

“What we do is we have a raffle of some sort and the proceeds of that raffle go to our charity, along with any other monies we can get for that charity,” Gomez said.

A 2018 Kawasaki 4X4 and a Remington .22 rifle will be raffled off during this month’s program and the tickets are $10 each.

During past programs, Gomez always chose a theme and encouraged participants to dress up and decorate their booths from a certain era. The most creative booth will win a prize.

“The theme this year is (the) Nifty 50’s,” Gomez said. People are encouraged to slick back their hair, wear bobby socks and poodle skirts, or dress like Elvis Presley and Marilyn Monroe.

Anyone who would like to participate may call Gomez at 626-8033.

General assignment reporter Mike Smith can be reached at 575-622-7710, ext. 307, or at sports2@rdrnews.com. 

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