City of Roswell staff and Mayor Dennis Kintigh recently promoted the merits of Roswell to a group of national travel reporters.
The city was one of six finalists to participate in Travel Tank 2.0 at the New Mexico Hospitality and Tourism Governor’s Conference in Ruidoso May 6-8. The city representatives appeared before a judging panel of travel writers during the competition and an audience of about 350 people attending the conference.
“Our team pitched ‘Aliens and Art’ and highlighted the new Bone Springs Art Space, the ‘Magical and Real’ exhibition coming to the RMAC (Roswell Museum and Art Center), Anderson Museum and, of course, our UFO Museum and Research Center,” Director of Public Affairs Juanita Jennings stated in an email.
While the city did not win the top prize of a free booth at an upcoming convention, a couple of the reporters came to Roswell May 9 as part of a previously arranged tour.
To make the Travel Tank pitch, Jennings was joined by Caleb Martinez and Allison Gray of the Public Affairs Office as well as Mayor Kintigh.
Travel Tank 2.0 is modeled on the TV series “Shark Tank.” In that show, entrepreneurs pitch a product or service to a group of investors (sharks).
For the second annual Travel Tank coordinated by the New Mexico Tourism Department, the panelists were Melissa Garcia, who writes for NBC’s Today show, ABCNews.com, Oprah Radio and The Wall Street Journal as well as many other news outlets; journalist Laura Powell, a correspondent for Skift, a top publication for travel industry insiders and a regular commentator on Great Day Washington WUSA-TV/CBS; Liz Mays, founder of Eat Move Make and a writer for the Society of American Travel Writers, the International Food, Wine & Travel Writers Association, and the North American Travel Journalists Association; and Carolyn Graham, chief executive officer of New Mexico Magazine.
The City of Alamogordo, showcasing the “unknown oddities” of White Sands National Monument, won the top prize, valued at $3,500.
Other finalists were Visit Albuquerque, a tourism group promoting the “Flamenco Capital of the United States;” Los Alamos County which pitched the secrets of “Spy City” and the Manhattan Project; the Northeast Regional Marketing Board, which presented on the “birding byway” of northeast New Mexico; and Routes Bicycle Rentals of Albuquerque, which promoted its bike tours to sacred places in the state.