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Changes come to downtown stores

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The Alien Zone novelty store and the Area 51 attraction on North Main Street near Second Street has added some new signage. (Lisa Dunlap Photo)

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[Note: This post has been updated regarding the current plans for the former Business Notions location.]

Some relocations and changes have come to downtown Main Street businesses, just as summer events and visitors are on the horizon.

Camaryn Henington says she’s rebranded her downtown store after some business and inventory changes. It’s now called She’s a Dandy. She also has a new neighbor, Business Notions. (Lisa Dunlap Photo)

What used to be two stores in one, the T-Shirt Factory and Shoes to be Happy, at 302 N. Main, is now She’s a Dandy.

“We are rebranding,” said store owner Camaryn Henington.

She explained that a former business partner decided to exit and that she decided to focus less on shoes and more on custom t-shirts, bags and other items produced mostly by New Mexico vendors, with some featuring New Mexico images, such as the Zia sun symbol.

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The business also has a new next-door neighbor, Business Notions, which had been in business for 10 years a block west on North Richardson Avenue.

Owner Ray Itomitsu said that they moved from their former location at the request of the property owner, the Roswell Public Library Foundation. According to a foundation officer, the store will be demolished.

The company sells customized apparel, signs, banners and promotional items, and Itomitsu said he thinks the business is a lot more likely to see impromptu foot traffic now that its storefront is on Main Street.

“We’ve already designed a UFO shirt,” he said.

Business Notions is in the space once occupied by Dara’s Upholstery, which has now moved just a few doors south to a store that had been Bows and Britches Boutique. The boutique, a consignment store that sold children’s clothes and accessories, closed early in the year.

Also adding a bit of a visual change to the central downtown area is the new signage for the Alien Zone novelty store and its sister operation, the Area 51 attraction.

The new look includes a prominent alien face for the Alien Zone signage above the front entrance.

“Everybody seems to like them really well,” said store employee Shirley Hughes, who said the change occurred about a week ago.

The two businesses, owned by Randy and Elsie Reeves and managed by their daughter Jessie Payne, are among the four to receive some design consulting assistance by the “facade squad,” a New Mexico Main Street professional services group that was available to help some Roswell businesses after the MainStreet Roswell organization received some grants for downtown improvements. The other two storefronts on the east side of North Main are still in the process of their facade improvements.

Senior Writer Lisa Dunlap can be reached at 575-622-7710, ext. 310, or at reporter02@rdrnews.com.