Purple signs will go up April 3 across Chaves County to mark Purple Day, when community organizations raise money for children who are victims of abuse and neglect.
Churches, businesses and families raise funds and sign up volunteers for the Chaves County Royal Family KIDS Camp effort, which is in its fifth year and is sponsored by an alliance of local churches.
Last year, Roswell Royal Family KIDS volunteers took 60 abused and neglected children to camp for a week. This year, the goal is to take 70 kids and 110 volunteers.
Events will start with a 7 a.m. April 3 Prayer Breakfast at First Baptist Church in Roswell and will continue that day with a toy drive and free ice cream for toy donors at Classics Frozen Custard on North Main Street from 9 a.m. to 6 p.m. and with “Purple Eats” day, where participating food service businesses will donate 10 percent of customers’ receipts to Royal Family KIDS. Restaurants and shops involved include Buffalo Wild Wings, Sippy and Opal’s Ice Cream and Sweet Treats, and Chef Toddzilla’s.
On April 5 and 6, Sam’s Club will host a grill hotdogs and hamburgers in its parking lot, with donations going to the camp. The Scuba Shop will donate 30 percent of its sales from April 3 to 15.
People interested in making a donation or volunteering can visit PurpleDayNM.com.