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City launches new branding

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Sean Lee sings the National Anthem during the ceremony at the “We Believe: A Celebration of Roswell” on Thursday afternoon at the Roswell Convention & Civic Center at 912 N. Main St. The new city logo and slogan “We believe” can be seen on the lectern in front of Lee. Juanita Jennings, city of Roswell’s public affairs director, and Mayor Dennis Kintigh stand to the right of Lee. Jennings thanked attendees for coming to celebrate and stated the brand’s purpose “to help unify us locally, but also share our uniqueness with everyone around the world.” (Alison Penn Photo)