An Albuquerque-based brewing company intends to open a restaurant and taproom in Roswell by October.
Red Door Brewing Co., a privately owned concern operating in Albuquerque since September 2014, will lease the former Third Street Station restaurant and the events pavilion across the street near the downtown railroad district for its fourth location, said Matt Briggs, one of the company’s managing partners.
The company has received zoning verification from the city of Roswell and is in the process of applying for a small brewers’ offsite license, which will require approval of state officials and the Roswell City Council, Briggs and city officials said.
With two Albuquerque locations and a Clovis taproom that opened earlier this year after many months of planning, Briggs said he and his partners weren’t considering a Roswell site when he visited about a year ago and was shown the building by MainStreet Roswell executive director Kathy Lay.
“It was the building that kind of sold us on Roswell,” said Briggs. “It is just a really cool space, and the event space outside is a going to be really neat to do summer stuff, festivals, beerfests and concerts and things like that.”
He said that community events or private gatherings also could occur there.
When opened, the restaurant and bar is expected to employ about 20 people, Briggs said.
The brewery makes craft beers and sells New Mexico-made wine.
“We are not a specialist brewery. We don’t focus on anything specific,” he said. “Some of our more popular styles right now, we have a vanilla creme ale, which is a really popular beer and that is the only one we put in cans right now. In addition we have an Irish Red and a New England IPA. We have a pretty diverse menu of beer overall.”
He said the company intends to have a full-service restaurant and might offer barbecue, as Third Street Station used to do.
He added that the Roswell market is also attractive because it doesn’t have a lot of other craft brewers. The Black Cock Brewery on Southeast Main Street opened in 2018. A Carlsbad brewer, Milton’s Brewing, had planned on opening a taproom in the back of Stellar Coffee on North Main Street, but those plans have not come to fruition.
“There are not a ton of other games in town,” said Briggs, especially compared to the Albuquerque area.
Briggs said the Roswell location might be called Red Door Brewing at Third Street Station, to keep a familiar name attached to it.
He added that his company’s brand is all about a friendly, casual atmosphere.
“A red door is a sign of welcoming in a lot of cultures, so that has been the kind of vibe that we have aimed for, just a place where people feel comfortable,” he said. “We wanted people to feel very comfortable coming into our establishment, whether or not they know anything about beer, and have a good place to relax and socialize.”
The New Mexico Brewers Guild lists 75 brewery members, with more than half in Albuquerque. The Brewers Association, a national trade group, indicates that there were 85 craft breweries in New Mexico in 2018, placing it 27th in the nation. The industry produced 135,557 barrels of ale and had a $333 million economic impact that year, according to the association’s state report.
Senior Writer Lisa Dunlap can be reached at 575-622-7710, ext. 311, or at email@example.com.