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Major clothing retail chain to open in mall

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A Burkes Outlet store is opening this fall in the Roswell Mall. (Lisa Dunlap Photo)

A clothing retailer that operates in 16 states is opening a store in the Roswell Mall.

The Burkes Outlet store is under construction now, with a November opening expected, according to the general contractor.

Robert Holland, a construction superintendent with SLS Johnson Co., based in Texas., said his company has been working for about four weeks on the demolition and renovation project.

That involves knocking down walls, leveling floors and other work to turn what was once a movie theater, as well as several other stores, into a large clothing outlet site near the west-side entrance of the mall.

Burkes Outlet Stores Inc. is owned by parent company Bealls Inc. of Bradenton, Florida. According to the company website, the outlet chain has about 450 stores, including locations in Albuquerque, Rio Rancho, Alamogordo and Ruidoso.

“It is kind of a different job,” said Holland, who said he has worked on a few Burkes Outlet locations. “This is the first one I’ve had with all this demo involved.”

He said he has been told that the store plans to open in November.

A request for comment from the retailer’s corporate office was not provided by press time.

One of the existing mall stores required to relocate by the Burkes arrival is Bath & Body Works. It intends to reopen Oct. 20 in its new location on the east side of the mall.

The Roswell Mall also has J.C. Penney and Stage as current tenants. A Marshall’s store is located in the same shopping center at 4501 N. Main St.

The Outlet stores sell brand-name clothes and accessories at discounted prices, according to the company website. Bealls has been owned and operated primarily by members of the Robert M. Beall family since 1915, when it started as a dollar store called The Dollar Limit. The Burkes Outlet chain started in 1987 as The Outlet, receiving its current name in 1988 for its operations in 13 states. It operates as Bealls Outlet in three other states.

A consumer report released by the National Retail Federation in October 2018 indicates that a large percentage of U.S. shoppers, regardless of age or income, frequent discount and outlet clothing stores. According to the retail group’s post about the Consumer View report, 44% of 3,000 adult shoppers surveyed said that they shop at outlet stores and 50% shop at off-price stores.

Senior Writer Lisa Dunlap can be reached at 575-622-7710, ext. 311, or at reporter02@rdrnews.com.