Home News Local News Red Kettle Match campaign will multiply donations on Saturday

Red Kettle Match campaign will multiply donations on Saturday

A Kettle Campaign Challenge by the Salvation Army on Dec. 21 will have sponsors matching donations at the two kettle stations at Walmart, says Capt. Niki Woollin. (Lisa Dunlap Photo)

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One organization’s need could provide local residents with a chance to multiply their Christmas giving.

This upcoming Saturday, people donating to the Salvation Army at the two Red Kettle stations at Walmart will have their money matched by businesses, organizations and individuals that have signed up as sponsors.

“At this point, the first $100 we make in the kettle is going to turn into $1,000, which is really wonderful,” said Capt. Niki Woollin, corps officer of the local organization along with her husband, Capt. Jonathan Woollin.

Niki Woollin explained that the local Salvation Army is running about $20,000 short on its Red Kettle fundraising goals.

This year, there are six fewer days between Thanksgiving and Christmas than last year, which means a shorter time period for the Red Kettle campaign, the main fundraiser for the organization for the year.

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“We go from our longest kettle season to our shortest because of the way Thanksgiving falls,” she said.

The Roswell Salvation Army runs a food bank and thrift store and assists Chaves County people in need with emergency shelter, money for utility bills and assistance during natural disasters. The group also offers church services and a youth program during the fall.

During the Christmas season, the organization also coordinates the Angel Trees at various business locations, where people can provide Christmas gifts for a child whose name, age and gift preferences are on a tag hanging on a Christmas tree.

The Red Kettle campaigns generally start after Thanksgiving. Although the Roswell office started a bit before Thanksgiving this year and also netted $3,000 from its Nov. 22 Red Kettle Kick-Off Banquet, Woollin said that the local organization is still behind in its fundraising goals for the year. According to the organization, 87 cents of every dollar donated will be used for local programs and services.

In addition to a desire to reach the $60,000 fundraising goal for the year, the organization also has been dealing with higher food bank demand for about six months.

For example, she said, the organization served an average of 350 people a month in 2018. This November, they served 500.

The group has increased the number of bellringer volunteers at its 10 Red Kettle stations in Roswell as a way to increase donations, and then a board member suggested the matching challenge.

Woollin said that 10 entities already have signed up as sponsors, with some matching dollar for dollar the donations made at the kettles up to a maximum of $100, some up to $500 and one so far agreeing to match up to $1,000.

“We are asking people if they want to match their donations, great. And if they want their donations to be tenfold, they are welcome to put money in the kettle on Saturday at Walmart,” she said.

Those interested in becoming sponsors can contact Woollin by calling her office phone, 575-208-2371, or her mobile phone, 406-551-0866, or by sending an email to niki.woollin@usw.salvationarmy.org.

“The need is significant,” she said, “but I also have found that the people are incredibly generous here, which is refreshing. People here, their response, when we have been in need, has been so huge.”

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