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New business interests come to Roswell

Submitted Photo The planned Kass Plaza Midtown on North Main Street will be a replica of the Hobbs retail center, says Nadeem Kassis.

Copyright © 2021 Roswell Daily Record

Two business newcomers are coming to the Roswell market.

A farm, ranching and home retailer and a Hobbs real estate development group are at work on their future sites in this area.


Kass Plaza Midtown

The Kass Plaza Midtown will be an 8,400-square-foot retail center located just north of the Roswell Daily Record building in the 2300 block of North Main Street, according to Nadeem Kassis of Hobbs.

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He is the president of Kass Investment Group LLC, which includes him, his brother and their wives.

He said that about 2,400 square feet of the development will be occupied by the Firehouse Subs restaurant with drive-thru, which is owned by another family partnership, 4K Restaurant Group. The Roswell restaurant will be the group’s second franchise location.

“We should be breaking ground around the 25th,” Kassis said, “and it should take about four months to build a retail unit. At that point, we will do the finish-out for Firehouse Subs, so we should have the Firehouse Subs open around February 2021.”

He said that some potential clients have expressed interest for the other 6,000 square feet in the retail center, which should be available early next year, as well.

He said Kass Investments has another retail center in Hobbs, where the first of the family’s Firehouse Subs locations is found. Kass Investments also has another retail development in Hobbs and one under construction in Lovington. After it finishes the Roswell development, Kassis said, the partnership plans a retail center and Firehouse Subs site in Carlsbad.

While Kass Investments is using a Hobbs architect for the project, Kassis said that most of the subcontractors of the project will be from the Roswell area.

Big R Stores

Big R Stores is a family-owned retail chain based in Pueblo, Colorado, with 28 locations in Texas, Colorado and New Mexico.

In this state, current stores are found in Bloomfield, Farmington and Las Vegas, according to the company’s website.

The chain is geared primarily to western and rural customers and carries ranch and farm supplies, sporting goods, hardware, lawn and garden merchandise, as well as clothing and shoes.

The Roswell location is under construction now at 1310 S. Main St., part of the Roswell Pavilion Shopping Center at the corner of South Main Street and Wildy Street.

“We think Roswell is a good fit with the lifestyles that we serve,” said Sarah Fassiotto, director of marketing for the company.

She said the store should be open in September, but could not say at this time how many employees might be hired.

The store will be adjacent to Little Caesar’s Pizza and in a space of about 46,000 square feet that was previously occupied by Skeen Furniture Warehouse.

The Roswell Pavilion Center is owned by three retail development partnerships whose agent is Joshua Skarsgard of Albuquerque. The partnerships are Retail Equity Development 5 LLC, Retail Equity Development 7 LLC and Red Shamrock 6 LLC. In summer 2018, the partnerships received permission from the Roswell Planning and Zoning Department and the Roswell City Council for a final plat for the center to allow for future development.

Senior Writer Lisa Dunlap can be reached at 575-622-7710, ext. 351, or at reporter02@rdrnews.com.


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Lisa Dunlap is a general assignment reporter for the Roswell Daily Record.