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Robert “Bob” Baesler


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Robert “Bob” Baesler, 83, passed away in Roswell, NM, on October 13, 2020. Bob was born in Lexington, KY, on June 8, 1937, the son of Henry and Roberta Baesler, who both preceded him in death.

Bob was raised in Athens, KY, and grew up working on his family’s tobacco farm. He enjoyed growing up with his cousins and loved his Aunt Florence, but he always had a wanderlust to see the world. In August 1958, Bob married Julia Lynne (King) Baesler in Helmville, MT. He then served four years in the U. S. Coast Guard. After boot camp, he was voted Best Shipmate by his peers. While stationed in Florida, he served as a member of the Honor Guard Unit when President John F. Kennedy visited the area. After being honorably discharged from the Coast Guard, Bob spent his career in the farming and ranching industry. At the beginning of his career, Bob worked to develop and expand the registered Charolais and registered Brahman herds at Live Oak Farm in Ocala, FL. Answering the Call of the West, Bob and his family moved to Oregon in 1971, where he accepted the challenge to develop Viewpoint Ranch, a combination of deeded and BLM leased land totaling one million acres. As manager, he was responsible for turning the undeveloped land into to a productive alfalfa crop to support the growing cattle herd. After completing his goals, the Viewpoint Ranch was sold and Bob moved his family to Brenham, TX, where he developed an interest in Brangus cattle. Working with Dr. Gardner at Willow Springs Ranch, Bob crossed Brangus with Angus and Hereford to develop a herd of hearty cattle that dressed out well. After Dr. Gardner passed away, the ranch was sold and Bob moved his family to Roswell, NM, where he worked at the Diamond A Cattle Company for Robert O. Anderson. While at Diamond A, Bob partnered with Raul Tellez and the New Mexico Department of Agriculture and served as an integral part of expanding the cattle trade with Mexico. Bob spent a lifetime honing his knowledge about farming and ranching. Always on the search for new innovations, Bob was fortunate to travel to Uruguay, Thailand, Ukraine, Cuba and Mexico to learn about those countries’ farming and ranching practices. Through selling cattle, Bob developed strong business relationships with many ranchers across the United States and in Mexico. He had a strong desire to help ranchers breed better herds, so he created his company, Bulls and More. Through this company he was able to bring together ranchers who were buying and selling cattle. As his company expanded, he added selling Mix 30 feed to his customers. Bulls and More helped him realize his true passion—creating and building relationships among ranchers. You could always find him in the office on his phone—day, night and holidays—brokering deals to help his customers build genetically stronger herds and improve their businesses.

Bob is survived by his wife of 62 years, Lynne Baesler; of Roswell, NM; and his children, Jennifer (Jerry) Rawdon of Roswell, NM; Lee (Michaela Crocker) Baesler of Rockwall, TX; and Brad Baesler of Roswell, NM; and his grandchildren, Austin, Meagan and Jacob. He is also survived by his brothers, Scotty (Alice) Baesler of Lexington, KY; and Ronnie (Elaine) Baesler of Lexington, KY.

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