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Locals plan Small Business Sunday for tomorrow

Camryn Henington preps her store, She's a Dandy, for Small Business Sunday starting Sunday morning. Revised public health orders will shut down many local shops and businesses for two weeks, which means they will not be able to have their physical locations open on Small Business Saturday after Thanksgiving. (Lisa Dunlap Photo)

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Downtown businesses have decided to hold an annual small business shopping day about two weeks early in light of the public health orders requiring businesses categorized as “non-essential” to close their physical locations from Monday through Nov. 30.

Small Business Sunday will start Sunday, Nov. 15 at 10 a.m. and run until 6 p.m. It will be held as an alternative to Small Business Saturday, or Shop Small, which has occurred nationally the Saturday after Thanksgiving since 2010.

By Friday morning, 12 shops and businesses in the downtown area planned to be part of the local Small Business Sunday. Some will offer special promotions and deals so that customers can shop in the stores before that is prohibited and so that businesses can capture some of the big holiday spending that typically occurs during the Thanksgiving weekend.

In 2019, a record 189.6 million people shopped Thanksgiving Day until CyberMonday, with 124 million shopping in stores, according to research commissioned by the National Retail Federation. The average shopper spent $361.90 both online and in the brick-and-mortar locations. Small Business Saturday was the second-busiest of the five days, with 59.9 million total shoppers.

The owner of a local business celebrating its fifth anniversary on Nov. 28 said that she is doing her best to thrive in spite of the challenges of the pandemic and the health orders.

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“It is kind of a big deal that we are still here,” said Camryn Henington, owner of She’s a Dandy apparel store on North Main Street. “We just don’t want Small Business Saturday to be taken away from us. We want to give people a chance to shop before we close our doors. And we need those shoppers.”

The MainStreet Roswell Facebook page is listing other participating businesses, as well as promoting local businesses in other ways. So far the Small Business Sunday participants include Farmhouse on Second, Casa Bella Boutique, The Brave Co., Rustic Essentials, Finishing Touches, Aztec Imports, Ancient of Days, Invasion Station, Hangar 209, The Gallery and Main Street Arts, and Moon Man Printing.

Small Business Saturday was started by American Express during a national recession to help smaller businesses attract customers during the busy shopping weekend.

This year, many small businesses nationwide need those dollars even more than in previous years. An American Express survey found that 62% of small business owners said that sales must reach pre-COVID levels by the end of December to remain in business.

Senior Writer Lisa Dunlap can be reached at 575-622-7710, ext. 351, or at reporter02@rdrnews.com.

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Lisa Dunlap is a general assignment reporter for the Roswell Daily Record.