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Beverage distributor plans new site

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Admiral Beverage Corp. plans to build its new warehouse and distribution site at the corner of Southeast Main Street and East Brasher Road. (Lisa Dunlap Photo)

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A beverage distributor that has been operating in Roswell for at least 20 years plans to build a large new facility on East Brasher Road.

Admiral Beverage Corp., which has regional administrative offices in Albuquerque and local facilities on South Atkinson Avenue, intends to construct a 100,000-square-foot warehouse, office and distribution center at 515 E. Brasher Road near the intersection of Southeast Main Street.

The company distributes alcoholic and non-alcoholic beverages as a wholesaler working directly with businesses.

Company officials have indicated that they have outgrown their current site at 1018 S. Atkinson Ave., which local manager Robert Leyva said is about 28,000 square feet.

Although the Roswell City Council voted 8-2 on May 13 to approve the liquor license required by the state for the new facility, Admiral Beverage Chief Financial Officer Keith Hartnett said the company still needs to close on the deal to purchase the 23 acres of land. The property is owned by Green Trust A, which has a local representative, according to county property records.

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Mike Espiritu, president of the Roswell-Chaves County Economic Development Corp., told county commissioners recently that his organization has worked for about a year to help Admiral Beverage find a suitable location.

“I know that the company is looking forward to start building. They have already purchased materials,” Espiritu said. “They have a facility they built in Albuquerque a few years ago. I have seen it. It is very nice. It is really going to open up that area of the county.”

Espiritu also told Roswell City Councilors during the May 13 public hearing about the liquor license that the relocation of the distribution site is a safety issue. He said both the company and South Atkinson have experienced increased traffic in recent years.

Hartnett said that he doesn’t know for sure when construction will begin because it will depend on obtaining the necessary city approvals after the land sale closes. When work does begin, he said, Admiral Beverage would like to hire local construction companies and vendors for the project. He said the company also anticipates hiring additional people.

“It will mean more jobs, but everything is still being considered about when that might happen,” said Hartnett.

About 65 people work at the Roswell site now and the company would like to employ as many as 75, according to Leyva.

Hartnett explained that hiring will depend in part on when the distribution site is ready for occupancy.

“It is not as busy in the winter as in the summer,” he said.

The new facility will be constructed directly to the east of a church, but a pastor of the church indicated that the church did not object. Pastor Richard Franklin of Roswell Gospel Assembly Church, also known as the Church on the Rock, according to its signage, wrote a letter to Mayor Dennis Kintigh and the Roswell City Council in September 2020 indicating that he granted “approval for Admiral to locate their distributorship” on the East Brasher Property.

Hartnett said that, at this time, Admiral Beverage intends to sell the South Atkinson site once its new distribution center is finished.

Lisa Dunlap can be reached at 575-622-7710, ext. 351, or at reporter02@rdrnews.com.

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Lisa Dunlap is a general assignment reporter for the Roswell Daily Record.